ARTIFICIAL INTELLIGENCE

Turning Generative Power into a Creative Advantage.

[ Creative Intelligence ]

Great AI Still Needs a Great Art Director

My experience is the difference between random output and revolutionary creative.

I direct AI with a creative leader's vision—turning prompts into assets and concepts into campaigns.

STRATEGIC ALIGNMENT

Beyond the prompt

I translate core business objectives into a creative strategy that directs every AI query, ensuring the output isn't just visually interesting, but commercially effective.

AESTHETIC CONTROL

Directing the machine

I enforce brand standards and elevated art direction upon AI systems, manipulating outputs with an expert’s understanding of composition, color, and narrative storytelling.

FLAWLESS INTEGRATION

Polished, final assets.

I treat AI-generated content as raw material, using expert post-production skills to composite, refine, and integrate it into a final product that meets the highest standards of quality.

Creative Direction Comes First. Always.

Vision

Every AI-driven project starts here, not with a random prompt. I define a clear strategic and aesthetic purpose before any generation begins, ensuring the final output solves the right problem.

Control

This is where I take command of the algorithm. By leveraging advanced prompt engineering and a deep understanding of art direction, I steer the output, turning chaotic potential into controlled, intentional results.

Precision

The difference between a generic image and a perfect asset. I iteratively refine and composite outputs to achieve exact specifications in composition, color, and brand identity, ensuring the result is flawless.

Execution

From prompt to post-production, I finish what AI starts. I integrate AI-generated elements into professional workflows, using expert skills in Photoshop, After Effects, and 3D to deliver a polished, campaign-ready final asset.

Speed

The strategic accelerator. I leverage AI to dramatically shorten timelines for ideation, prototyping, and asset creation, allowing teams to deliver higher quality work, faster.

Empowerment

Scaling creativity through mentorship. I build frameworks and provide training that enables creative teams to leverage AI responsibly, elevating their capabilities and boosting overall production efficiency.

[ WHAT I BRING ]

Core Capabilities

How I lead AI-driven creative

Prompt Strategy

I engineer prompts with creative clarity—infusing brand tone, narrative goals, and aesthetic intent into every input.

Visual Direction

I don’t rely on style transfers, I define them. My prompts shape consistent visual languages across entire campaigns.

Creative Finishing

From AI sketch to final asset, I refine outputs using professional tools and post-production skill, ensuring every result is brand-ready.

Tool Fluency

I navigate the AI ecosystem, Midjourney, Firefly, RunwayML, Veo, Pika, and more, selecting the right tool for every challenge.

Workflow Design

I build scalable structures, turning repeatable prompts, workflows, and design logic into tools for consistency and speed.

Team Empowerment

I lead by example—training teams to use AI responsibly, integrating it into workflows, and elevating the creative bar across the board.

Tools & Techniques

Midjourney

DALL-E

Leonardo AI

Adobe Firefly

Playground AI

Mage.space

KREA AI

VEO3

Runway ML

DeepMotion

Wonder Dynamics

Luma A

ChatGPT

Notion AI

Uizard

Galileo AI

Khroma

Human Creativity, Intelligently Amplified.

Creative performance by the numbers

Accelerated project delivery by deploying AI-assisted 3D pipelines for mission-critical asset creation.

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Drove a gain in production efficiency by implementing AI-driven design standards for a global team.
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Increased user engagement by leading a full website redesign that leveraged AI for rapid prototyping.
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[ VISUAL SNAPSHOTS ]

Real-World Results

From machine-generated concepts to
award-winning
campaigns.

Innovation needs leaders who define new ways of working. I build the teams and systems that turn generative tech into a creative edge.