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EMAIL:
andrew@andrewy.design

UI–UX

Designing digital experiences that feel as good as they look.

[ Interface with Intent ]

The Experience Layer

Where design clarity meets user empathy,
and great ideas become usable.

I design & lead UI/UX projects from concept to clickable, combining intuitive structure with visual craftsmanship and team collaboration.

RESEARCH

Know the user

Every project begins with user behavior, business goals, and the insight to connect them.

DESIGN

Shape the experience

From wireframes to high-fidelity UI—I design systems that perform and delight

ITERATE

Test and evolve

Whether prototyping or refining, I drive design forward through feedback, analytics, and collaboration.

The UI-UX work I lead balances strategy, structure, and soul.

RESEARCH

WIREFRAMES

INTERFACES

PROTOTYPES

SYSTEMS

[ Capabilities in Experience Design ]

Core Capabilities

From flowcharts to final polish polish,
I deliver experiences that make brands feel human.

User Research

Interviews, heuristics, and persona development rooted in real-world behaviors.

Information Architecture

Structuring content and navigation to support clarity and discovery.

Wireframing & Prototyping

Sketching and validating journeys before visual design begins.

UI Design & Layout Systems

Interfaces built for scale, accessibility, and design system consistency.

Interaction & Microcopy

Crafting intuitive interactions and purposeful language at every touchpoint.

Team Collaboration

I lead cross-functional teams with empathy, structure, and design thinking.

Every Day Tools & Techniques

Figma

Adobe XD

Sketch

Balsamiq

Webflow

Heuristic Review

Journey Mapping

Persona Building

Design Systems

Component Libraries

Accessibility

Usability Testing

Prototyping

Information Architecture

Rotoscoping

Particle FX

Text Animation

Compositing

Color Grading

Post-Production Workflow

* This is just a snapshot of the tools and techniques I rely on. My motion workflow leverages a deep bench of AE and C4D plugins, many of which are project-specific and highly specialized..

Designed with users in mind. Delivered with intent.

Selected results from motion-driven campaigns.

reduction in user drop-off after usability-focused redesign
0 %
increase in sign-ups after onboarding UI overhaul
0 %
faster dev handoff through systemized libraries
0 %

[ VISUAL SNAPSHOTS ]

Real-World Results

Interfaces that move users forward—pixel by pixel, flow by flow.

Design thinking in every flow. Creative logic in every layer.